Cupping & Sensory Training

Cupping sessions can help you:

​

• Evaluate green coffee

• Compare origins

• Compare processing methods

• Evaluate roast profiles

• Identify aroma and flavor characteristics

• Recognize acidity, sweetness, body, and finish

• Identify common defects

• Compare different coffees objectively

• Develop sensory vocabulary

• Improve purchasing decisions

• Train coffee shop staff

• Develop professional tasting skills

Cupping for Coffee Businesses

​

Before committing to a new coffee, supplier, or roast profile, taste it professionally.

​

Cupping can help you make purchasing and roasting decisions based on sensory evidence rather than marketing claims.