Services
We Don't Just Sell Coffee. We Know Coffee.
We offer quality green coffee beans, professional roasting consulting, coffee shop consulting, hands-on seminars, and cupping and sensory training.
Because choosing a coffee is only the beginning.
Knowing what to do with it is where experience matters.
Green Coffee Beans
Start With the Right Bean.
The quality of a finished coffee begins with the green coffee.
Rebel Coffee Roastery offers a selection of green coffee beans for roasters, coffee shops, businesses, and coffee professionals who want to roast their own coffee or develop their own roast profiles.
With more than four decades of experience evaluating and working with coffee, Ulli can help you understand what you're buying—not simply provide you with a bag of green beans.
Coffee Shop Consulting
Find the Right Coffee for Your Business.
Your coffee should fit your customers, concept, equipment, menu, and price point.
Ulli helps coffee shop owners, cafés, restaurants, and hospitality businesses make informed decisions about their coffee programs.
Roasting Consulting
Learn to Roast With Purpose.
Roasting coffee is a combination of science, technology, experience, and sensory judgment.
Ulli Winckler has spent more than four decades working with coffee roasting and was named European Roaster of the Year in 2014.
He can help you understand how different green coffees respond to heat and how roasting decisions influence the final cup.
Coffee Seminars
Learn to Roast With Purpose.
Roasting coffee is a combination of science, technology, experience, and sensory judgment.
Ulli Winckler has spent more than four decades working with coffee roasting and was named European Roaster of the Year in 2014.
He can help you understand how different green coffees respond to heat and how roasting decisions influence the final cup.
Cupping & Sensory Training
Train Your Palate.
Understand Your Coffee.
Cupping is one of the most valuable tools available to coffee professionals.
It allows you to compare coffees, evaluate quality, understand roast profiles, and develop a professional sensory vocabulary.
Ulli's extensive experience makes cupping more than simply tasting several coffees.
He teaches you what to look for and why it matters.